About SenCov
Building the Future of Embedded Insurance Across India, SEA & Middle East
Building the Future of Embedded Insurance
Across India, SEA & Middle East
Our Story
SenCov (Sensible Cover Solutions) was founded with a simple mission: to make insurance accessible, relevant, and seamlessly integrated exactly where it’s needed. Born from the recognition that traditional insurance often fails to meet consumers at critical decision points, we set out to build a platform that bridges this gap through intelligent technology and thoughtful design.
What We Do
At SenCov, we’ve developed a comprehensive embedded insurance platform that enables businesses to offer perfectly timed protection across multiple verticals. Our platform doesn’t just connect insurance products to your customer journey—it transforms them through smart customization and continuous optimization, ensuring protection that truly resonates with your customers.
Protection Built Around Every Journey
Comprehensive embedded insurance solutions designed to fit naturally into the moments that matter.
Product Protection
Protection that makes sense for each purchase.
Travel Protection
Travel protection solutions that adapt to individual journey requirements.
Logistics Coverage
Coverage that secures supply chains intelligently.
Health Solutions
Health solutions that prioritize prevention and wellness.
Our platform doesn’t just connect insurance products to your customer journey—it transforms them through smart customization and continuous optimization, ensuring protection that truly resonates with your customers.
Our Technology Approach
What sets SenCov apart is our intelligent application of advanced technology. We’ve built systems that make insurance more adaptive, personalized, and efficient.
Predictive Intelligence
Learn from customer behavior to predict protection needs.
Dynamic Coverage
Dynamically adjust coverage options based on real-time data.
Smart Personalization
Personalize insurance offerings without additional developer work.
Automated Claims
Streamline claims processing through automated verification.
Build the Future With Us
Join a team building the future of embedded insurance technology.
Join Our Team
Build the future of embedded insurance technology with innovators and experts.
Grow Your Career
Mentorship, learning opportunities and meaningful real-world projects.
Make an Impact
Transform insurance with AI-powered solutions that solve real problems.
Our Values
We believe insurance should be simpler, smarter, transparent, and genuinely useful.
Sensible Solutions
We believe insurance should be logical, practical, and make sense for each unique situation.
Transparent Protection
We’re committed to clear communication and straightforward coverage without hidden exclusions.
Continuous Improvement
Our platform gets smarter with every interaction, constantly refining recommendations and processes.
Customer-Centric Design
We build from the customer’s perspective, focusing on simplicity and relevance at every touchpoint.
Meet Our Team
Our team brings together expertise from both the insurance and technology sectors, creating a unique perspective that bridges traditional risk management with cutting-edge innovation.
Jayan Mathews
Jayan Mathews is the Co-founder and CEO at Sencov.
Prior to Sencov, he was the Insurance Director at
Cover Genius India, leading the team and continuing
to expand the company’s insurance and commercial
partnerships within India.
Prior to this, Jayan founded Vital, a healthcare
financial solutions company. He has been in leadership
roles at ICICI Prudential Life Insurance, Apollo Munich
Health Insurance and Bharti Axa Life Insurance.
He has over 18 years’ of experience in the field of
insurance and product development. Jayan holds an MBA
degree from XLRI, Jamshedpur.
Ashish Priyadarshi Sharma
With over 12 years of experience in product strategy,
business development, and sales solutions, Ashish
Priyadarshi Sharma is a seasoned professional dedicated
to driving growth through strategic partnerships.
Prior to co-founding Sencov, he held key business-driving
roles at leading organizations including Snapmint,
Cover Genius, CPP Group India, Deloitte, and Canon.
A proven expert in technology, financial and assistance
services, insurance, and protection solutions, Ashish
excels at identifying opportunities and leveraging
partnerships to deliver exceptional business results.
He holds a Global MBA in Marketing from SP Jain and
has consistently earned merit positions throughout
his academic journey.
Jayan Mathews
Co-founder & CEO
Jayan Mathews is the Co-founder and CEO at Sencov. Prior to Sencov, he was the Insurance Director at Cover Genius India, leading the team and continuing to expand the company’s insurance and commercial partnerships within India.
Prior to this, Jayan founded Vital, a healthcare financial solutions company. He has been in leadership roles at ICICI Prudential Life Insurance, Apollo Munich Health Insurance and Bharti Axa Life Insurance. He has over 18 years’ of experience in the field of insurance and product development. Jayan holds an MBA degree from XLRI, Jamshedpur.
Ashish Priyadarshi Sharma
Co-founder & CPOps
With over 12 years of experience in product strategy, business development, and sales solutions, Ashish Priyadarshi Sharma is a seasoned professional dedicated to driving growth through strategic partnerships. Prior to co-founding Sencov, he held key business-driving roles at leading organizations including Snapmint, Cover Genius, CPP Group India, Deloitte, and Canon.
A proven expert in technology, financial and assistance services, insurance, and protection solutions, Ashish excels at identifying opportunities and leveraging partnerships to deliver exceptional business results. He holds a Global MBA in Marketing from SP Jain and has consistently earned merit positions throughout his academic journey.
Join Our Journey
Whether you’re looking to enhance your customer experience, create new revenue streams, or simply offer more relevant protection, SenCov provides the technology and expertise to make it happen.
Connect with us today to discover how sensible insurance solutions can transform your business.
SenCov is a leading technology service provider providing embedded insurance solutions across India, South Asia and South East Asia focused on transforming how businesses distribute and manage digital insurance through API-first infrastructure and intelligent automation.
As a modern insurance API company India, we help enterprises, insurers, fintechs, e-commerce platforms, logistics providers, and digital ecosystems launch seamless embedded protection experiences at scale.
Our mission is to simplify insurance distribution through technology-driven solutions that improve accessibility, operational efficiency, and customer experience across India, Southeast Asia, Sri Lanka, Nepal, and the Middle East.